Gayla Stoner, CWU’s associate provost for extended learning and outreach, announced the formation of advisory boards at CWU-Des Moines, CWU-Lynwood, CWU-Pierce County and JBLM, CWU-Sammamish, CWU- Wenatchee, and CWU-Moses Lake. CWU-Yakima is in the process of building a board. The new advisory boards will provide continuous feedback to CWU leadership and help identify and enhance program offerings at each facility.
Students from Sayantani Mukherjee’s Advanced Digital Marketing (MKT 476) class wrapped up their spring quarter projects, which consisted of digital marketing plans developed for local businesses. The course is taught to stu- dents located at CWU in Ellensburg, CWU-Lynnwood, and CWU-Des Moines, with student teams at each site collabo- rating with a local business. The teams were provided access to digital analytics platforms (such as Google Analytics) by their clients. Teams deep dived into the analytics to identify patterns and trends in the data based on which they developed digital marketing strategy insights. Small businesses that collaborated ranged from law firms (e.g., Northwest Strategy and Planning) and professional leadership coaches (e.g., Laura Close Consulting) to customized home management solutions (e.g., HeyThrivy). Some of these small businesses have subsequently expressed interest in recruiting students from MKT 476 for paid internships.
CWU-Sammamish has several new community partners that have hosted programs at the facility, including: Audubon Photography Exhibit; Chinese Business Executive Program, during which 22 students from China attended a three-day program; Chinese New Year, which attracted more than 2,000 attendees; and the Sammamish Community YMCA for community programs.
Central Washington University has received more than a half-million dollars in state funding to allow for continued partnership with Edmonds and Pierce community colleges to provide four-year degrees in information technology and administrative management and interdisciplinary studies. CWU received $214,006 for its partnership with Edmonds Community College for the bachelor of applied science degree in information technology and administrative management and $322,144 for its joint efforts with Pierce College for a bachelor of science degree in interdisciplinary studies, social studies/social services.