Alumna Nurtures Sustainable Brand with Help From Celebrities

Alumna Nurtures Sustainable Brand with Help From Celebrities

Christine Day is helping people reimagine what good business practices look like when they are integrated into the foundation of a brand.

Through her work with The House of LR&C—which stands for Love, Respect, and Care—the 1984 CWU alumna (BA Business Administration) has developed a fashion brand that encompasses multiple clothing labels.

Day co-founded the business with Seattle Seahawks quarterback Russell Wilson and Grammy-winning singer Ciara. The brand’s initial labels include Human Nation and Good Man Brand, with a third brand called LITA recently announced. LITA is a woman’s brand that stands for Love Is The Answer and meets their goals of bringing accessible fashion together with sustainability and transparency.

“I have known Russell and Ciara for a number of years,” Day said. “We enjoyed working together and decided to combine our experience and interests to create something from the ground up that reflects our shared values—an apparel company that’s good for both people and the planet.”

Three percent of every purchase made through the brand goes to the Why Not You Foundation, a nonprofit created by Wilson and Ciara that is dedicated to fighting poverty through education.

The House of LR&C is a Public Benefits Corporation and is working toward becoming a B Corporation, a certification that marks a high standard of public transparency, environmental performance, and legal accountability.

“We always want to be held accountable to delivering on our promise of being good for people and the planet,” Day said.

Defining sustainability under the United Nations goals, The House of LR&C is committed to continually working toward a more sustainable future, starting from the ground up.

Day hopes her company’s initial success might help inspire Wildcats to become interested in sustainability careers. She wants them to know that they are setting themselves up for a bright future.

“I believe this is one of those areas where the consumers are ahead of most businesses, so there is an opportunity to make great strides,” she said.

When talking about her new venture, Day reflects back on her time at CWU, saying that her education provided her with a solid business foundation and an ability to innovate.

She says being a member of the Wildcat family helped her learn that “good business includes good impact, and you must live your values to create real value.”

Day is also no stranger to business success. She is the former chief executive officer of lululemon athletica, one of the world’s most recognized athletic apparel brands, and also founded Luvo, a Vancouver, Canada-based food and catering company that specializes in healthy frozen foods.

Learn more about Day’s sustainable business plans at

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